Full-Time Head of Marketing

Head of Marketing needed to lead a cross-functional team for cosmetics products.
Responsibilities:

1. Define monthly sales goals, optimize to reach goals, and keep CEO informed.
2. Own monthly forecasting, budgets, and actualization across channels.
3. Create CAC goals for new customer acquisition and develop full funnel strategies.
4. Lead team on content strategy (promotional, awareness, seasonal, technical fixes, brand refreshes).
5. Prioritize & launch initiatives, partnering with creative team on messaging.
6. Ensure leadership & channel alignment for annual strategies, leveraging customer data.
7. Develop GTM strategies for new products & expand influencer/ambassador partnerships.
8. Create playbooks for international expansion and partner on test roadmap (new channels, targeting, creative, landing pages).
9. Manage & mentor team, driving accountability across SEO, Website, Paid Search, Affiliates, Influencers, Email & SMS.
10. Evaluate & recommend hires, set up reviews, and help solve roadblocks.
11. Share monthly key learnings, pulling, organizing, and analyzing KPIs (Shopify, GA, Meta, Klaviyo). Present to CEO on performance, forecast, key drivers, wins & opportunities.
12. Create new processes (playbooks, creative best practices, drive organization, tracking, data management) and ensure best practices.
13. Partner with CEO to develop long-term goals (market expansion, international growth, new product launches). Develop customer understanding and monitor competitive landscape.

Requirements:

• 15+ years leading a growth/performance marketing team.
• Strong leadership & prioritization skills.
• Hands-on experience & team management in Website, SEO, social media, Paid Media, Email & SMS for small business sales.
• Beauty and startup experience is a plus.
• Deep industry knowledge of digital marketing, creative resources, technical setup, & beauty industry.
• Proven track record of growing sales for small businesses (beauty brand ideal).
• Ability to uplevel & communicate strategies and execute campaigns tactically.
• Comfort with data analysis (gross, net, ROAS, LTV, CAC).

Salary: $175,000 - $200,000 per year

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