Full-Time Head of Paid Growth

We’re looking for an analytical, entrepreneurial Head of Paid Growth to drive our international paid media strategy and sustain 2-3X annual growth. Reporting to the CMO, you’ll strategise, execute, and optimise go-to-market strategies, market launches and marketing campaigns across all paid channels to maximise ROAS. Our ideal person has deep paid acquisition expertise, creativity driving innovative growth strategies and loves long-term strategic visioning and hands-on execution. This role will take ownership of our largest acquisition channels at a significant business inflection point to drive rapid growth.

Your key responsibilities

• Own full funnel paid growth.
• Develop, execute, iterate and refine comprehensive international media buying plans and market launch tactics that work, optimising customer acquisition, retention and ROAS.
• Design and run experiments on channels, technologies, creative and audiences: move fast, iterate and learn quickly.
• Optimise every aspect of our funnel alongside our product and marketing teams.
• Leverage competitive benchmarking, trend monitoring and industry expertise to identify innovation and optimisation opportunities across our media mix.
• Collaborate with cross-functional teams and leadership to develop and refine long-term strategies for business development, marketing and product.
• Manage agencies and freelancers, channel partnerships and media relationships to complement your own execution.
• Forecast, reconcile and responsibly manage our marketing budgets.
• Build dashboards to track and analyse performance and report progress and action plans accurately and promptly to Marketing and Leadership.

What we’re looking for

• Experience launching, running and optimising omni-channel ad campaigns across markets, with significant experience in Google Ads, social and digital both managing yourself and with media partners/agencies.
• Experience managing marketing budgets of over £2M a year for high-growth online consumer brands, either directly or through agencies.
• Experience creating attribution strategies across complex purchasing funnels, including optimising conversion events and using Google Tag Manager.
• Superb analytical capabilities including data analysis and financial/budget forecasting.
• Commercial savviness and a generalist skillset with an ability to take a loose brief and generate successful outcomes at speed.
• Excellent communication skills and ability to distil and present actionable insights from data and explain complex information to various audiences.
• Case study examples of launching new products or markets with a test, learn, scale approach resulting in significant business growth.

What would be great (but isn’t required)

• People management experience.
• Experience working with affiliates and/or influencers.
• Experience working in travel.

What we offer

• £56-72k p.a. depending on experience (4 day a week pro rata available)
• Company ownership through equity
• Remote-first, flexible working:20 days wherever: work when you like and where you like for most of the month - we’ll fund a day a week in a coworking space
• 2 days together: join our team in the London office two days each month
• Optional coworking office in London or otherwise
• One cost-price Byway holiday per year and agency rates with Eurostar for you and your family/friends
• An annual autumn Away Afternoon and optional Weekend Away in spring

What is the last date for applying to the job?

Which countries are accepted for this remote job?