Full-Time Head of Paid Growth

We’re looking for a Head of Paid Growth to drive our international paid media strategy and sustain 2-3X annual growth.

Reporting to the CMO, you’ll strategise, execute, and optimise go-to-market strategies, market launches and marketing campaigns across all paid channels to maximise ROAS.

The ideal candidate has deep paid acquisition expertise, creativity driving innovative growth strategies, and a love for long-term strategic visioning and hands-on execution.

This role will own our largest acquisition channels at a significant business inflection point to drive rapid growth.

Key responsibilities

1. Own full funnel paid growth.
2. Develop, execute, iterate, and refine comprehensive international media buying plans and market launch tactics that work, optimising customer acquisition, retention, and ROAS.
3. Design and run experiments on channels, technologies, creative, and audiences: move fast, iterate, and learn quickly.
4. Optimise every aspect of our funnel alongside our product and marketing teams.
5. Leverage competitive benchmarking, trend monitoring, and industry expertise to identify innovation and optimisation opportunities across our media mix.
6. Collaborate with cross-functional teams and leadership to develop and refine long-term strategies for business development, marketing, and product.
7. Manage agencies and freelancers, channel partnerships, and media relationships to complement your execution.
8. Forecast, reconcile, and responsibly manage our marketing budgets.
9. Build dashboards to track and analyse performance, and report progress and action plans accurately and promptly to Marketing and Leadership.

What we’re looking for

• Experience launching, running, and optimising omni-channel ad campaigns across markets, with significant experience in Google Ads, social, and digital, both managing yourself and with media partners/agencies.
• Experience managing marketing budgets of over £2M a year for high-growth online consumer brands, either directly or through agencies.
• Experience creating attribution strategies across complex purchasing funnels, including optimising conversion events and using Google Tag Manager.
• Superb analytical capabilities including data analysis and financial/budget forecasting.
• Commercial savviness and a generalist skillset with an ability to take a loose brief and generate successful outcomes at speed.
• Excellent communication skills and ability to distil and present actionable insights from data, and explain complex information to various audiences.
• Case study examples of launching new products or markets with a test, learn, scale approach resulting in significant business growth.

What would be great (but isn’t required)

• People management experience
• Experience working with affiliates and/or influencers
• Experience working in travel

What is the last date for applying to the job?

Which countries are accepted for this remote job?