Full-Time Head of PPC

We’re a digital marketing agency that focuses 100% on helping dental practices grow.

We’re looking for a Head of PPC - someone who can step in, take the lead on all things ads, and elevate our digital campaigns to the next level. You’ll be both the strategist and the doer: improving campaign quality, lowering lead costs, and helping make our clients even happier.

In this role, you will:

• Manage the PPC team and step in directly on Google and Meta campaigns when needed
• Deliver regular performance reports to the leadership team
• Implement tools to track budgets and gain better control over campaigns
• Test and optimize ads to reduce cost per lead by 25%
• Ensure 90% of clients use at least 90% of their allocated ad spend
• Introduce new tech and processes (yes, we love AI tools)
• Handle technical tasks yourself or guide the team to get them done
• Create new processes that improve the department's speed and results
• Expand Google Ads beyond just Search campaigns
• Spot issues early across all accounts before they affect our clients

Requirements:

• 5 years + of PPC experience.
• Proven experience working in an agency environment.
• Proven experience leading digital marketing teams
• Strong technical skills - Google Ads, CRMs, campaign tools, WordPress, Excel/Sheets/Looker, etc.
• A passion for the “techy” side of performance marketing
• Able to run and optimize digital ad campaigns across platforms
• Confident in managing internal and external team members
• Excellent at reporting and making data-driven decisions
• A natural at communication, leadership, and solving problems

Brownie points for:

• Experience with video editing or content tools
• Comfortable using WordPress and similar platforms
• Familiarity with chat automation or advanced ad integrations

What is the last date for applying to the job?

Which countries are accepted for this remote job?