Full-Time HubSpot Marketing Manager/Director

• Plan and execute multi‑channel campaigns for each service line.
• Build ICP/persona plays; create ABM lists and tiered outreach.
• Manage budgets and pacing across LinkedIn Ads, Google Ads, Microsoft Bing Ads; integrate CallRail for call conversion tracking and Cheq for fraud protection.

• Own HubSpot Marketing Hub & CRM: lifecycle stages, lead scoring/routing, data hygiene, workflows, sequences, nurture, and revenue attribution.
• Instrument UTMs/Bitly, GA4, Google Tag Manager, Search Console, and Microsoft Clarity; build dashboards for MQL→SQL→Opportunity conversion, CPL/CPA, and CAC payback.
• Maintain the Sales↔Marketing SLA with the CRO and Sales leadership.

• Drive a content engine that supports campaigns: landing pages, case studies, solution briefs, and CMMC explainers.
• Orchestrate SEO and content with SEMrush/Ahrefs, manage Google Local Business, and coordinate content partners as needed.
• Run webinars with GoToWebinar, manage YouTube channel, and develop social programs.
• Keep brand and email consistent using Adobe Creative Cloud and Exclaimer.

• Collaborate with Microsoft and complementary partners on co‑sell/co‑market motions, MDF, and joint events.
• Support marketplace listings and GCC High licensing promotions with clear attach paths to services.

• Build playbooks, one‑pagers, decks, and talk tracks for each offer and vertical use case.
• Ensure Quoter templates and pricing narratives are consistent with campaign messaging.
• Provide weekly funnel and forecast insights in CRO staff meetings; recommend next best campaigns based on gaps.

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