Full-Time Influencer Marketing Manager
Groundnews is hiring a remote Full-Time Influencer Marketing Manager. The career level for this job opening is Manager and is accepting Canada based applicants remotely. Read complete job description before applying.
Groundnews
Job Title
Posted
Career Level
Career Level
Locations Accepted
Salary
Share
Job Details
Who We Are?In a world where political polarization and media distrust are at an all-time high, Ground News offers people a better way to stay informed and open-minded.
Our mobile app, web app, and browser extension are home to a community of mindful newsreaders who use our news comparison platform to easily see every side of a story and engage with news beyond their filter bubble.
Unlike most news companies, our audience and our values do not align with any specific political ideology.
The Opportunity: Influencer Marketing Manager (Remote - Canada)
We’re looking for a news enthusiast who wants to use their skills to cultivate a community of people who seek understanding above ideology.
As the Influencer Marketing manager, you’ll be responsible for sourcing, and most importantly, negotiating, sponsorships with content creators from across the political spectrum and in a variety of verticals to support the company’s growth and brand initiatives.
We are looking for someone who embraces the entrepreneurial spirit, loves a good deal, and can handle the demands of a fast-growing startup.
The right candidate will play an integral role in guiding our influencer marketing strategy and leave their fingerprint on Ground News for years to come.
What You’ll Do:
- Outreach: Continuously identify and recruit new influencers and content creators based on brand alignment, engagement, performance, and other KPIs determined by leadership
- Negotiation: Coordinate sponsorship deals, driving financial and legal terms including contracts
- Content Creation: Work with content creators to develop campaigns that maximize the features of each channel with a strong focus on YouTube and newsletters
- Evaluation: Work with our analytics team to evaluate and demonstrate the impact of influencer campaigns, including but not limited to impressions, clicks, installs, subscriptions and revenue, and advise on future optimizations to meet business goals
- Relationship Management: Maintaining positive relationships with influencers, brand partners and agencies
- Development: Continue to evaluate the existing influencer program to develop better reporting practices and prospect for new influencer platforms and channel strategies that will bring it in line with future-state objectives