Full-Time Integrated Marketing Program Director

We are seeking a dynamic and results-oriented Program Director to lead and orchestrate the development and execution of end-to-end marketing programs tailored to our target personas. This highly visible and influential role requires a strategic leader who can collaborate across functions, drive exceptional quality, and deliver impactful programs that scale across the organization and generate measurable business results.

Key Responsibilities

Program Strategy & Execution

• Develop and execute a cohesive, end-to-end strategy targeting key personas aligned with company objectives and growth priorities.
• Directs multi-million-dollar budget to optimize resources for strategy and performance, and regularly interfaces with geo and BU leaders.
• Owns program lifecycle, from ideation to launch, ensuring alignment with business goals, timelines, and budgets.
• Serve as the gatekeeper of quality, ensuring every touchpoint is connected and compelling.

Cross-Functional Leadership

• Act as the central leader, aligning stakeholders across brand, product marketing, field marketing, demand generation, and BU and GTM leadership stakeholders.
• Facilitate collaboration and decision-making across diverse teams, creating a shared vision and actionable roadmap.
• Drive accountability for performance metrics across all participating teams.

Performance Management & Optimization

• Set and monitor program KPIs, including engagement, pipeline generation, and ROI, leveraging data to make informed decisions.
• Provide regular updates to leadership on performance, insights, and recommendations for continuous improvement.
• Proactively identify opportunities to scale programs across business units and regions.

Creative Excellence & Messaging

• Partner with Content Strategy and Creative Director leads to ensure all touchpoints deliver elite-quality work that clearly articulates our value proposition and resonates with our target audience.
• Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI’s potential impact on the function or industry.

Experience

• 15+ years of experience in marketing, integrated marketing, campaign management, or related roles within a B2B SaaS or technology environment.
• Proven success in designing and executing multi-channel, persona-driven programs that generate measurable business results.
• Exceptional leadership skills, with experience managing and influencing cross-functional teams.
• Strong ability to prioritize and execute in a fast-paced environment.
• Expertise in data-driven decision-making, with the ability to analyze campaign performance and make optimization recommendations.

Curiosity for AI & Innovation

We’re looking for candidates who are excited about AI and love experimenting with new ideas and tools. A passion for learning and innovation is a must!

Not sure if you meet every qualification? We still encourage you to apply! We value inclusivity, welcoming candidates from diverse backgrounds, including non-traditional paths. Unique experiences enrich our team, and the willingness to dream big makes you an exceptional candidate!

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