Full-Time Lifecycle Marketing Specialist
Carsales is hiring a remote Full-Time Lifecycle Marketing Specialist. The career level for this job opening is Experienced and is accepting Melbourne, Australia based applicants remotely. Read complete job description before applying.
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Carsales
Job Title
Lifecycle Marketing Specialist
Posted
Career Level
Full-Time
Career Level
Experienced
Locations Accepted
Melbourne, Australia
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Job Details
We’re looking for a talented Lifecycle Marketing Specialist to be a core member of the Marketing Automation team. As Lifecycle Marketing Specialist, you will play a crucial role in supporting the execution of carsales’ lifecycle strategy for buyers and sellers. You will be part of a team responsible for discovering, designing, and delivering personalised journeys across multiple channels.
Role Description
- Help develop lifecycle strategies across our consumer experience, understand who our customers are and what they need to make buying and selling a great experience.
- Support the creation and optimisation of consumer marketing lifecycle strategies alongside Marketing Automation Specialists.
- Help deliver activity throughout all stages of the customer lifecycle, including onboarding, nurture, cross-sell, upsell, retention, and win-back.
- This includes helping define customer segments, mapping customer journeys, and identifying opportunities for engagement and conversion.
- You will help with new journeys and optimising existing ones, requiring you to identify the touchpoints customers need across multiple channels (email, push, in-app)
- Craft key messaging and content with a focus on personalisation and relevance, ensuring all customer communications are on-brand, and using our tone-of-voice.
- Have a test and learn mindset, with a focus on continual optimisation. Building out hypotheses to test throughout the lifecycle.
- Work closely with relevant marketing and product teams to build and run communication programs for lifecycle segments.
What are we looking for:
- Relevant experience within a marketing department, including lifecycle marketing or marketing automation design and setup.
- Experience supporting digital customer experiences that drive engagement and profitability, with recent examples demonstrating campaign strategy and ROI.
- Experience with marketing automation platforms is a plus.
- Great written and verbal communication skills with a flair for copywriting and eye for effective design
- Knowledge of go-to-market project management with strong organisational skills and customer centric focus.
Skills
FAQs
What is the last date for applying to the job?
The deadline to apply for Full-Time Lifecycle Marketing Specialist at Carsales is
19th of September 2025
. We consider jobs older than one month to have expired.
Which countries are accepted for this remote job?
This job accepts [
Melbourne, Australia
] applicants. .
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