Full-Time LinkedIn Strategist

Are you a true marketing nerd with a passion for social media advertising? Do you love building new things with a team motivated to win? Then you may be the LinkedIn Strategist of our dreams!

Role Overview

We’re launching Abe Agency, a specialized social media advertising consultancy focused on B2B clients.

Responsibilities

• Oversee and lead Social Media accounts
• Direct support to client contacts
• Weekly communication with vendors and partners
• Build strategies for clients quarterly
• Create, maintain, and optimize paid media budgets
• Understand client positioning and value propositions
• Confirm lead routing in CRM
• Work with Associate Director to achieve internal and client goals
• Understand Programmatic campaigns
• Drive cross-sells, upsells, and referrals
• Execute and optimize LinkedIn advertising campaigns (ad copywriting, TAM development, targeting)

Skills and Experience

• Required: 2+ years experience at a performance/digital marketing agency (B2B experience a plus)
• Required: Deep expertise in paid social advertising, specifically LinkedIn Ads
• Required: Understanding of different LinkedIn ad units (conversation ads, document ads, CTV, etc.)
• Required: Proficiency in platforms/tools like LinkedIn Campaign Manager, Zoominfo, 6Sense
• Required: Strong understanding of Paid principles (keyword research, ad copywriting, bid management, campaign optimization)
• Required: Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel
• Required: Experience with audience segmentation by tier, job title
• Required: Proven success with mid-market or enterprise accounts
• Required: Ability to translate strategy and tell stories with data
• Required: Quality-obsessed, ability to organize, prioritize, manage multiple projects
• Required: Travel to visit clients annually (approx. once per client)

What Success Looks Like

• Effectively manage 5 mid-tier and enterprise accounts
• Meet/exceed department KPIs (client growth, goal attainment)
• Build strong client relationships for renewals
• Cross-sell services
• Clearly communicate results to clients
• Exceptional strategic decision making

Benefits

• Competitive benefits package (medical, dental, vision, disability, life)
• Mental wellness benefits (therapists, Headspace)
• Physical wellness benefits (physical therapy, fertility support, workouts)
• Unlimited PTO, paid holidays, birthday off, end-of-year recharge, parental leave
• Financial benefits (401k with company match)
• Annual bonus (based on tenure)

Work Environment

Remote-first company with US-based offices (Irvine, CA). Some positions may have global opportunities (Canada, UK, Australia).

Additional Information

Abe values diversity and inclusion. Equal opportunity employer.

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