Full-Time Manager, Local Marketing

This role partners with the National Marketing Director in supporting operators to achieve their leads and marketing budget goals. In addition, the Marketing Manager will work closely with internal and external business partners to support the integration between national and local marketing to deliver on our Brand Experience and live the CREDO.

ESSENTIAL FUNCTIONS

• Support National Marketing Director on local marketing activities
• Drive participation and execution of national marketing programs – including promotions, digital programs, direct mail and email campaigns, etc.
• Develop and maintain relationships with operators, engaging with them to improve their business performance. Potential for direct responsibility for locations.
• Responsible for the implementation of digital and other marketing campaigns, analyze and report on results and make recommendations to improve the performance of the campaigns.
• Analyzing social media channels, local web pages, other digital platforms and developing insights to share with operators to improve performance of the platforms. This includes onboarding and training local points of contact.
• Manage local contact information for website and online listings.
• Managing the correspondence to clients and operators for customer complaints through Customer Care
• Analyze and ensure compliance with local marketing spending guidelines through quarterly audits for franchises.
• Produce and distribute monthly marketing newsletter.
• Generate, analyze and distribute reports for marketing campaign results.

3-5 years of experience in a marketing role focusing on local initiatives
Website CMS experience, in particular, working with custom field data entry and various page templates
Ability to take out-of-the-box requests and work with business partners to find solutions
Ability to thrive in a fast-paced environment
Effective time management and organizational skills
Tech savvy with the ability to quickly learn and apply various business systems (Social Media Platforms, Microsoft Office, etc)

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