Full-Time Marketing and Design Coordinator

• Support and Implement Marketing Strategies Under the leadership of the Director of FYI Brand and Marketing, execute marketing strategies and campaigns.
• Support the Lead Graphic Designer and Managing Editor to develop and execute weekly emails.
• Build, design, and update automated email campaigns for new subscribers and product launches.
• Assist in the execution of product and resource launches, including web pages, email sequences, and promotional campaigns.
• Stay current with digital marketing trends, tools, and best practices.
• Create and format marketing assets such as social media graphics, email layouts, and web visuals.
• Support the Lead Graphic Designer to ensure visual consistency across platforms.
• Adapt existing templates and designs for various platforms and audiences.
• Assist in building and maintaining website and product pages to ensure accuracy, clarity, and freshness.
• Monitor website performance using analytic tools and identify areas for improvement.
• Ensure website pages are optimized for user experience (UX).
• Support content updates and formatting needs including blogs, podcast entries, and additional website maintenance.
• Optimize the website content, meta descriptions, and title tags for SEO best practices.
• Assist in creation, launch, and optimization of paid search campaigns (e.g., Google ads, Meta ads, LinkedIn ads, etc.)
• Monitor campaign performance, including keywords, ad copy, and landing pages to ensure optimal ROI.
• Coordinate audience engagement efforts through email, website, and social campaigns.
• Work under the Director of FYI Brand and Marketing to track budgets for campaigns.
• Track, measure, and analyze the performance of email campaigns and marketing ads.
• Provide actionable insights based on analytics to help improve effectiveness.
• Monitor search engine rankings and identify opportunities for improvement.

• Bachelor’s degree in Marketing, Communications, Graphic Design, or related field, or equivalent professional experience
• 1–3 years of experience in digital marketing, marketing coordination, or related role
• Proficiency with email marketing platforms
• Experience with website content management systems
• Working knowledge of Adobe Creative Suite or other design tools to produce on-brand graphics for digital channels
• Familiarity with paid advertising platforms (Google Ads, Meta, LinkedIn)
• Ability to track, interpret, and report on analytics
• Strong organizational, project management, and time management skills with attention to detail.

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