Full-Time Marketing Automation Manager

About the opportunity (This role can be worked from anywhere within the UK remotely)

You’ll join Xplor Fitness & Wellbeing and our Revenue Operations team, reporting into the Revenue Operations Manager, Insights. In this role, you will be responsible for architecting our marketing automation engine through Pardot lead nurturing, campaign workflow design, and data management between Pardot, Salesforce, and WordPress.

You will work closely with our Marketing, Sales, and Operations teams to develop, deploy, and track automated marketing interactions.

1. Scaling marketing automation by building and designing campaign workflows (lead scoring across Pardot and Salesforce, A/B testing, nurture campaigns, email blasts, unique calls to action, embedding forms)
2. Defining and documenting the functional and technical requirements for executing (developing, deploying, managing, tracking, and measuring) automated campaigns
3. Quantitative planning, tracking, and performance measurement of marketing activities across platforms
4. Reporting on and optimizing marketing campaigns
5. Driving demand generation programs across multiple channels including webinars, emails, content syndication, digital marketing, and events as needed
6. Streamline data collection and lead assignments
7. Setup and seamlessly pass custom value strings across emails, forms, and landing pages
8. Working cross-functionally across different departments
9. Consistently seeking out best practices and new, innovative ideas

What would make me a good candidate?

• B2B marketing programs experience (Salesforce, Pardot, Hubspot, Zapier, Gravity Forms, etc.)
• Logical and technical thinker – likes to build processes and solve problems
• Excellent attention to detail and organization skills
• Pardot certification preferred
• Experience using Salesforce
• Working knowledge of HTML, CSS, and JavaScript preferred
• Experience creating multi-channel campaigns
• Self-starter, willing to roll up your sleeves and do the work

What is the last date for applying to the job?

Which countries are accepted for this remote job?