Full-Time Marketing & Content Specialist

• Website and SEO Marketing: Increase inbound leads through improved SEO, content, and website performance.
• Own and manage the company website.
• Collaborate with SEO consultants.
• Optimize content for performance and conversion.
• Monitor web analytics and report performance.
• Outbound Marketing Initiatives: Increase qualified leads through targeted efforts.
• Support outbound lead generation campaigns.
• Develop segmented prospect lists and personalized messaging.
• Align outbound efforts with campaign themes.
• Use tools like Pipedrive and LinkedIn Sales Navigator.
• Campaigns and LinkedIn Strategy: Strengthen brand visibility and demand generation.
• Work with consultants to execute paid LinkedIn campaigns.
• Coordinate the creation, launch, and tracking of campaigns.
• Promote brand messaging through sponsored content.
• Content Marketing (Inbound and Outbound): Improve SEO rankings and lead generation.
• Develop SEO-friendly blog posts and landing pages.
• Align content with legal updates and customer needs.
• Own content calendar across LinkedIn, the website, and newsletters.
• Marketing to Existing Customers: Increase customer engagement, upsell revenue, and retention.
• Create and distribute newsletters highlighting policy changes, feature updates, success stories, and upsell opportunities.
• Collaborate with Customer Success and Product teams.

• 3–4 years of experience in digital marketing, preferably in B2B SaaS.
• Experience in SEO, website management, and campaign coordination.
• Excellent written and spoken English.
• Comfortable with IT platforms.
• Ability to manage stakeholders and internal teams.
• Ability to work independently and prioritize.
• Strong interpersonal skills and empathy.
• Comfortable working remotely and across time zones.

• Prior experience in immigration, relocation, or HR tech.
• Familiarity with EU and non-EU immigration policy.
• Experience marketing to HR and mobility teams.
• Understanding of multicultural audiences.

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