Full-Time Marketing & Content Specialist

The Marketing & Content Specialist drives lead generation, demand generation, and brand visibility through digital channels.

Responsibilities:

• Website and SEO Marketing: Increase inbound leads through improved SEO, content, and website performance.
• Own and manage the company website as a key lead-generation tool.
• Collaborate with SEO consultants to implement technical and on-page SEO best practices.
• Ensure content across all digital touchpoints is optimized for performance, discoverability, and conversion.
• Monitor web analytics and report performance regularly.

• Outbound Marketing Initiatives: Increase qualified leads through targeted outbound marketing efforts.
• Support outbound lead generation campaigns in collaboration with the sales and business development teams.
• Develop segmented prospect lists and personalized outbound messaging sequences (email, LinkedIn, etc.).
• Align outbound efforts with campaign themes and product-market fit research.
• Use tools like Pipedrive, LinkedIn Sales Navigator, or similar platforms.

• Campaigns and LinkedIn Strategy: Strengthen brand visibility and improve demand generation via LinkedIn campaigns.
• Work closely with external campaign consultants to execute paid campaigns on LinkedIn.
• Coordinate the creation, launch, and performance tracking of lead generation and branding campaigns.
• Promote brand messaging through sponsored content and LinkedIn audience targeting.

• Content Marketing (Inbound and Outbound): Improve SEO rankings, website engagement, and inbound lead generation via quality content.
• Develop SEO-friendly blog posts and landing pages on immigration and relocation topics.
• Collaborate with internal teams and consultants to align content with legal updates and customer needs.
• Own content calendar and delivery across LinkedIn, the website, and newsletters.

• Marketing to Existing Customers: Increase customer engagement and satisfaction, upsell revenue, and customer retention.
• Create and distribute newsletters that highlight immigration policy changes, platform feature updates, success stories, and upsell opportunities.
• Collaborate with Customer Success and Product teams to tailor messaging for relevance and accuracy.

To succeed, you need:

• 3–4 years of experience in digital marketing, preferably in a B2B SaaS or professional services company.
• Experience in SEO, website management, and campaign coordination.
• Excellent written and spoken English.
• Comfort with IT platforms (CMS, email marketing tools, analytics, campaign managers, etc.).
• Proven ability to manage multiple stakeholders, consultants, and internal teams.
• Strong interpersonal skills and empathy for international customers.
• Comfortable working remotely and across time zones.

Desired:

• Prior experience in immigration, relocation, or HR tech.
• Familiarity with EU and non-EU immigration policy landscapes.
• Experience marketing to HR and mobility teams.
• Understanding of multicultural audiences and tone adaptation.

What is the last date for applying to the job?

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