Full-Time Marketing Coordinator - VidCon

OverviewVidCon is seeking a Marketing Coordinator to support multimedia marketing campaigns for the Anaheim event. The Coordinator will assist the marketing team with strategic partnerships, email marketing, creative trafficking, social media content, press/publicity, ticketing campaigns, and digital marketing. The role involves developing successful campaigns to increase brand awareness, drive ticket sales, track campaign effectiveness, and report results.

Responsibilities

• Assist with VidCon Anaheim marketing, collaborating with the Marketing Director, Social Media Manager, and SVP of Marketing & Communications.
• Develop marketing strategies and go-to-market plans with a cohesive brand vision to maximize reach, audience development, and revenue.
• Maintain marketing priorities, planning calendars, creative matrix, email schedules, and other organizational documents.
• Develop and implement comprehensive email marketing strategies targeting specific audience segments.
• Manage email content and distribution, including copywriting, graphics, and multimedia elements to engage subscribers and drive conversions.
• Write creative briefs, provide executional support for multi-platform campaigns, and act as a liaison across teams for accurate and timely execution.
• Real-time update and track marketing tactics, providing optimization recommendations.
• Support organic social media efforts in brainstorming and creative execution, ensuring successful delivery of creative assets.
• Assist with copy editing as needed.
• Facilitate collaboration across cross-functional teams and locations.
• Build positive relationships with internal and external partners.
• Provide administrative calendar support where needed.

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