Full-Time Marketing Director

• Leads the development and execution of marketing processes and tools that effectively communicate value proposition aligned with company strategy.
• Demand Generation: Define and direct marketing programs for demand/lead generation and opportunity qualification.
• Product Marketing: Manage new product launches to ensure cross-discipline synchronization and maximum awareness and revenue impact.
• Communications: Develop and execute internal and external communications through content marketing, PR, and other channels
• Sales Enablement: Partner with CEO to provide content, collateral, competitive intel, messaging, and materials to drive new customer acquisition.
• Analytics: Measure what works, what doesn’t work, and drive business decisions based on the analysis of that data.
• Development of sales materials: driving effective content.
• Management and optimization of website/LinkedIn, Facebook and other forms of media.
• SEO Maximization
• Oversee marketing communications including branding, public relations, advertising, white papers, trade shows, seminars and events collateral materials, analyst and market research management, and website design and content either directly or on an outsourced basis.
• Develop unique value propositions, business partnerships, category management, as well as call to action-oriented advertising targeted toward key customer segments that increases brand awareness.
• Analyze, evaluate, plan, and execute on both existing and potential marketing activities and strategies.
• Develop benchmark criteria to measure the efficiency and effectiveness of marketing programs.
• Develop and prepare key messaging and presentation material for senior management.
• Plan and implement marketing initiatives that put the Company ahead of the competition.

• Entrepreneurial and analytical.
• Understanding of marketing technologies and marketing analytic concepts is a plus
• A well-rounded leader who has business acumen/experience encompassing all areas of marketing.
• Self-motivated and assertive individual with strong organizational, planning and team building
• Creative and analytical thinker who has a long track record of identifying and executing on successful integrated brand, events, social and/or PR campaigns
• Excellent written and verbal communication skills, presentation and analytical skills
• 8 + years in a marketing role at a rapidly growing company
• BA or BS in Communications, Marketing, or related field. MBA or advanced degree preferred

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