Full-Time Marketing Executive

• Managing and running marketing campaigns for Chemical Watch Events & Training, including conferences, training, eLearning, webinars and membership solutions to achieve revenue targets.
• Implementing and testing a full mix of digital marketing channels to maximise the effectiveness of campaigns, including email, social media, PPC and content marketing.
• Copywriting, editing and proofreading - emails, landing pages, brochures, social media, etc.
• Web authoring/editing/publishing via our website and email marketing platforms.
• Researching and defining targeted lists and segments for sales and marketing campaigns.
• Reporting and analysis of campaigns to ensure ROI.
• Taking a proactive role in improving campaigns and identifying new opportunities such as offers, new channels, audiences and segments.
• Staying up to date on the latest marketing techniques and trends.

• At least 2 years’ demonstrable marketing experience working in a similar role (ideally events marketing) within a digital marketing team.
• Strong experience in email marketing plus familiarity with other marketing channels including social media, content marketing, webinars, PPC, display, conferences and partnerships.
• Excellent copywriting and proofreading skills, and high attention to detail.
• Practical experience using CRM, CMS and other marketing systems (email, automation, data).
• Strong communication and teamwork skills.
• Good organisation and planning skills.
• Ability to pick up and work with technical subject matter.
• Ability to travel to Bath once a month for team meetings.

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