Full-Time Marketing Executive

About Role: PromptCloud is looking for a self-driven digital marketer with a flair for the technical side of digital and content marketing. Your primary objective is to drive marketing-generated leads and web signups for the sales team through demand generation. This role is critical to business success and will involve creating successful campaigns on multiple social media channels.

You will work with team members on handling Google Adwords and other paid channels, segment marketing, creating and testing ad copy, landing page optimization, sketching future campaign leads plans, and generating campaign insights. You thrive in a fast-paced environment, taking initiative, learning quickly, and iterating effectively.

Role and Responsibilities:

• Manage and improve inbound leads for better conversion across digital channels, especially with retargeting and drip email campaigns.
• Plan and execute social campaigns across LinkedIn, Facebook, Twitter, Quora, and Reddit for multiple business and product lines.
• Optimize campaigns for monthly signup and lead targets for each product line (across regions) through optimal targeting and optimization.
• Extract meaningful insights from campaign data to identify opportunities for improving campaign ROI (CPL, CTR, Form Fills).
• Manage third-party listings and company profiles across business directories.
• Manage Agile CRM for campaigns and lead tracking.
• Support and collaborate with team members on digital marketing initiatives including SEO, webpage development, and short-form content development.

Qualification and Requirements:

• 2-4 years experience in digital marketing and advertising (preferably B2B or SaaS).
• Understanding of digital paid media strategies (Google Search & Display, Paid Social - LinkedIn, Facebook, Twitter, and knowledge of Quora and Reddit is a plus).
• Demonstrable experience with email marketing, lead generation, and SEM.
• Understanding of analytics tools and ability to set up tracking/reporting mechanisms.
• Familiarity with web design and WordPress.
• Having your own blog/website is a plus.

Why Join Us?

We are a 100% remote company with a great culture, supportive colleagues, and opportunities for learning and growth.

Perks:

• Employee celebration
• One-time home office setup allowance
• Monthly internet bill allowance
• Child care allowance for new mothers/single parents
• Half-yearly performance appraisals
• Flexible working hours
• Competitive salary

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