Full-Time Marketing Executive

About Role: PromptCloud is looking for a self-driven digital marketer with a flair for the technical side of things - digital and content marketing. Your primary objective is to drive marketing-generated leads and web signups for the sales team through demand generation. This role is critical to the success of the business and involves creating successful campaigns on multiple social media channels.

You'll work with team members on Google Adwords and other paid channels, segment marketing, ad copy creation & testing, landing page optimization, lead plan sketching for future campaigns, and generating campaign insights. You need to be highly initiative, quick-learning and adept at iterating effectively in a fast-paced environment.

We have a solid foundation in web, social media, and content marketing. You'll amplify these efforts and create innovative strategies to strengthen our marketing capabilities.

Role and Responsibilities:

• Manage and improve inbound leads, nurturing them for better conversion across digital channels, especially with retargeting and drip email campaigns.
• Plan and execute social campaigns on LinkedIn, Facebook, Twitter, Quora, and Reddit for multiple business and product lines.
• Optimize campaigns for optimal targeting, achieving monthly signup and lead targets for each product line across regions.
• Analyze campaign data to identify opportunities for improving campaign ROI (CPL, CTR, Form Fills).
• Manage third-party listings and company profiles across business directories.
• Use Agile CRM for campaigns and lead tracking.
• Support and collaborate with team members on digital marketing initiatives (SEO, webpage development, short-form content development).

Qualification and Requirements:

• 2-4 years of experience in digital marketing and advertising (preferably B2B or SaaS).
• Understanding of digital paid media strategies (Google Search & Display, Paid Social - LinkedIn, Facebook, and Twitter). Knowledge of Quora and Reddit is a plus.
• Proven experience with email marketing, lead generation, and SEM.
• Proficiency with analytics tools, and the ability to set up tracking/reporting mechanisms.
• Familiarity with web design and WordPress.
• Having your own blog/website is a plus.

Why Join Us:

• 100% Remote company
• Great company culture
• Great colleagues
• Opportunities for learning and growth
• Celebratory environment
• Home office setup allowance
• Monthly internet allowance
• Child care allowance for new mothers/single parents
• Half-yearly performance appraisals
• Flexible working hours
• Competitive salary

Possible employment type: Full-time

Possible allowed location: Bengaluru, India

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