Full-Time Marketing Lead

We are seeking a dynamic, hands-on Marketing Manager to lead Zigtal’s marketing strategy and execution. This role is ideal for someone who thrives in a fast-paced start-up environment, is passionate about technology, and can blend creativity with data-driven decision-making.

You will take ownership of branding, digital campaigns, partner marketing, product storytelling, and customer engagement—working closely with leadership and sales teams to support growth goals.

• Develop and execute Zigtal’s marketing strategy across digital, content, and event channels to support business growth and brand visibility.
• Lead and manage demand generation campaigns, including email, social media, webinars, and paid media to attract and convert leads.
• Build and execute a content marketing strategy—including case studies, whitepapers, blogs, and thought leadership aligned to the skill intelligence and workforce transformation domain.
• Collaborate with sales and partnerships teams to support ABM (Account-Based Marketing) efforts and create targeted collateral.
• Own and optimize Zigtal’s web presence, SEO/SEM strategies, and CRM/email automation (e.g., HubSpot, Mailchimp).
• Organize Zigtal’s presence at industry events, webinars, and roundtables in collaboration with external partners and internal stakeholders.
• Track and analyze campaign performance metrics to optimize marketing ROI.
• Manage relationships with external design, content, and PR partners as needed.

• 5+ years of marketing experience, preferably in SaaS, HRTech, or B2B enterprise technology.
• Strong understanding of digital marketing, content creation, demand generation, and brand building.
• Experience working in start-ups or early-growth companies is highly desirable.
• Proficiency in marketing automation, CRM tools, website CMS, and analytics platforms.
• Excellent communication, storytelling, and copywriting skills.
• A self-starter mindset with the ability to work independently and thrive in an evolving environment.

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