Full-Time Marketing Manager

Overview:Our client, a fast-growing home service company, seeks a versatile Marketing Manager to develop and execute effective marketing strategies.

Key Responsibilities:

• Digital Advertising: Plan, launch, and optimize Google Ads, Google LSA Ads, and Facebook Ads campaigns. Monitor budgets and campaign performance, adjusting strategies for ROI.
• Project Management: Coordinate and oversee marketing initiatives, ensuring deadlines and objectives are met. Manage internal and external resources.
• Email Marketing: Develop and implement email marketing strategies. Segment audiences, create compelling content, and track KPIs.
• Google Business Profile: Maintain and optimize company presence. Ensure accurate information, manage reviews, and use local SEO.
• Home Service Industry Expertise: Tailor strategies to resonate with the target audience. Stay informed on industry trends and competitors.
• Performance Tracking & Analysis: Monitor campaign metrics, provide weekly performance reports, and make data-driven recommendations.
• Team Collaboration: Work closely with cross-functional teams to align marketing efforts with business goals.

Qualifications:

• Proven experience managing digital advertising campaigns (Google Ads, Google LSA Ads, Facebook Ads).
• Previous marketing experience in the home service industry.
• Strong project management skills.
• Proficiency in email marketing platforms and Google Business Profile management.
• Excellent analytical skills.
• Team-oriented mindset with exceptional communication skills.
• Commitment to tracking and improving campaign performance weekly.

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