Full-Time Marketing Manager - Automotive (Remote)

• Plan, develop and execute successful marketing strategies, integrated campaigns and tactics that boost our brand reputation, build pipeline and drive revenue.
• Develop content marketing plans across channels including; websites, blogs, events, email, e-newsletters, social media that attracts and converts the target market.
• Produce valuable content that engages, educates and motivates target groups and fuels external marketing campaigns to promote rankings, engagement and leads.
• Own the implementation of marketing plans and tactics, taking strategies from concept to successful execution across relevant channels to achieve team goals.
• Generate and oversee the creation of customer testimonials (both print and video) and the creation of compelling case studies to highlight the value we deliver to the industry and build trust and credibility.
• Improve measurable results by analyzing campaign and tactic metrics across channels; use reporting tools to evaluate content and channel performance and make adjustments to improve ROI.
• Analyze data, including market trends, customer insights and research to make data-driven decisions and inform marketing strategies and tactics.
• Build strategic relationships and partner cross-functionally to ensure alignment with business goals.

• Bachelor's Degree
• 10+ years of experience developing B2B marketing strategies, marketing plans, and tactical execution.
• Experience in the Automotive or related industry.
• Experience with outstanding creative writing, developing impactful content, taking complex technical information and translating it into compelling stories for a B2B audience.
• Experience executing integrated marketing campaigns across digital marketing channels and utilizing best practices.
• Experience navigating in a collaborative, cross-team capacity
• Up-to-date with the latest trends and best practices in marketing and content marketing.
• Demonstrated proficiency with marketing applications of AI tools

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