Full-Time Marketing Manager - Content

Work with the iconic Dan Murphy’s brand and a high performing team.

As the Marketing Manager - Content, you’ll plan and implement inspiring branded content end to end across all digital touch points to help Australian’s to Drink Better for Less and to engage our Millennial and Gen Z customer.

You’ll play a key role in developing and driving our ambitious content marketing strategy forward by operationalizing best-in-class social media, influencer, editorial content and creative production; you’ll also manage a team of content and social specialists.

Here is a taster of what you can expect in this role:

• Define and lead Dan Murphy's content marketing strategy.
• Develop and execute social media and influencer strategy (paid and organic).
• Manage content marketing and creative production specialists.
• Oversee brand voice, tone, and visual experience across all content.
• Engage stakeholders for effective content strategy execution.
• Partner with Merchandise to promote NPD and trend leadership.
• Oversee social, influencer, and Dan’s Daily editorial content for major campaigns.
• Manage external content and social agencies and partners.
• Manage and forecast the content marketing team budget.
• Identify digital and cultural trends and insights to evaluate end-to-end customer experience for all content campaigns.
• Optimize content using social media analytics, SEO, Google Analytics, and web traffic metrics.
• Lead and inspire the team by role-modeling Endeavour Ways of Working and Values.

Now let’s talk about you:

• 7+ years experience working in content marketing, social media strategy and execution.
• Degree Qualified in a relevant field.
• A strong digital marketing skill set.
• Proven experience in people leadership.
• Creative flair combined with strategy and conceptual thinking.

What is the last date for applying to the job?

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