Full-Time Marketing Manager, Digital & Paid Channels

• Lead the design, implementation, and optimization of digital customer journeys across all marketing channels.
• Create seamless, personalized experiences that guide prospects through the buying journey, leveraging both paid and owned channels to maximize engagement and conversion.
• Strategize on best practice, scalable campaign execution and programmatic advertising models to drive consistent and repeatable demand creation across multiple sectors, geographies and products.
• Oversee and manage the digital paid search, social and display advertising campaigns and organic channels.
• Monitor and optimize journey touchpoints to improve conversion rates.
• Analyze customer behavior data to identify opportunities for journey optimization.
• Implement testing strategies to continuously improve journey effectiveness.
• Partner with agency to purchase media and manage related budgets and outcomes.
• Partner with agency, freelancers and creative team on SEO strategies.
• Manage the creation and delivery of scheduled and ad hoc reports, providing analysis and using the data to provide recommendations to improve process and performance.

• Minimum of five years’ experience in a digital marketing role.
• Proven track record in managing multi-channel marketing campaigns.
• Strong experience with marketing automation platforms.
• Demonstrated success in conversion rate optimization.
• Experience with digital analytics and attribution modeling.
• Understanding of customer journey mapping and optimization.
• Trained and certified expert on Marketo, Google Analytics and Salesforce platforms (or market-equivalent marketing automation and CRM tools).
• Strong understanding of account-based technology principles and strategy.

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