Full-Time Marketing Manager - Events & Experiences

• Lead the strategy and development of Dan’s integrated experiential marketing program
• Define and execute Dan Murphy's branded events and experiences strategy, aligning it with commercial, marketing, and customer goals.
• Partner and collaborate cross-functionally (Operations, Loyalty, Legal, Brand Marketing, PR, Store Teams) to embed our 'Drink Better For Less' brand purpose.
• Support the customer plan through events and experiences.
• Design and deliver unique, memorable, industry-leading brand activations and partnerships.
• Manage key relationships (Merch, Operations, Loyalty, agencies, suppliers) to deliver the customer plan and activation schedules.
• Acquire and advocate for MilZ and Premium customers through engaging, educational, and entertaining events.
• Support store teams in executing immersive, store-based customer experiences.
• Oversee the Events Champion Program, including training and ensuring adoption of the Instore Eventing Playbook and its legal compliance.
• Partner with the broader Marketing Team to extend the program across digital, social, and physical channels (including influencer, CRM, and PR) to maximize reach.
• Review and manage all sponsorships and partnerships.
• Lead and inspire the team by role modeling Endeavour Ways of Working and Values.
• Identify brand and experiential trends, especially around community building.
• Work with Customer & Category insights and Loyalty data to identify opportunities for activations, improved experiences, and partnerships.
• Partner with Data & Analytics to develop a robust measurement framework and dashboard for weekly/monthly reporting on program impact.
• Commercially manage budgets and resources to ensure measurable business impact, brand love, and ROI.
• Oversee the Event Management Platform (e.g., Stova) for efficiency.
• Professionally represent Dan Murphy’s internally and externally as a cultural and experiential leader.

Minimum requirements:

• Minimum 7 years’ proven experience in events or brand experience roles.
• Demonstrated success in developing and executing large-scale consumer, corporate, and experiential campaigns.
• Strong experience leading cross-functional teams and managing external agencies.
• Proven experience in people leadership
• Deep knowledge of industry trends, competitor activity, and global experiential best practice.
• Excellent written, verbal, and presentation skills.
• Commercially astute and data-driven.

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