Full-Time Marketing Operations Lead

Primary responsibilities:

• Oversee daily marketing operations, optimizing workflows, tools, and reporting processes.
• Primary liaison between teams (Business Development, Demand Gen, Digital, Events).
• Take on project management responsibilities, leading important projects from launch to completion.
• Ensure agreement on team goals and on-time delivery.
• Manage and improve the LeanData platform, ensuring accurate lead routing, solving misattribution issues, and refining lead scoring models.
• Evaluate monthly/quarterly marketing reports, delivering applicable insights on attribution channels, conversion rates, and campaign effectiveness to senior leadership.
• Gain hands-on experience coding (Python) and analytics tools (Tableau) to automate processes, enhance reporting dashboards, and provide deeper insights into marketing performance.
• Oversee all aspects of lead management, including lead uploads, routing accuracy, and issue resolution.
• Improve lead automation and reporting processes, ensuring scalability and agreement on evolving our needs.
• Develop reports on campaign performance, form/email activity, and contact engagement with a focus on year-over-year analysis.
• Collaborate with data teams to ensure data quality and consistency.

Requirements:

• 3+ years of experience in marketing operations in a B2B environment within financial services.
• Expertise in marketing and sales technology tools (Eloqua, Salesforce, Tableau, 6sense, Zoominfo, and Drift).
• Hands-on experience with LeanData, including building complex routing graphs.
• Analytical skills with experience in performance measurement, data visualization, and Return on investment analysis.
• Present complex data to senior leadership.
• Project management skills.

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