Full-Time Marketing Operations Manager

Who We Are: PE-backed start-up, DoseSpot is a dynamic and innovative leader in the electronic prescribing software market, and its subsidiary, pVerify, is an industry leading insurance verification solution. We are on a hyper-growth curve at the intersection of the software and healthcare industries. We need great team members to capitalize on these opportunities and improve the healthcare experience for patients and doctors alike. DoseSpot and pVerify have an exciting opportunity to join a fun and growing team, benefit from strong market tailwinds, and be part of an exciting opportunity to ensure mission-critical prescriptions and verifications are delivered on time and without error.

The Role: The Marketing Operations Manager is the engine behind the marketing team’s efforts, ensuring everything from lead generation campaigns to customer communications is executed flawlessly. As an integral part of the marketing team, the Marketing Operations Manager is responsible for partnering with the Growth Marketing Manager and the Product Marketing Manager to provide recommendations around best practices, process optimization and channel strategy.

As the process guru, you’ll work cross-functionally with the account management, support and sales teams to deliver winning campaigns and flawless go-to-market strategy. The Marketing Operations Manager is the sales and marketing tech stack "go-to" with experience in Hubspot, Asana, WordPress, Zoom Sessions, ZoomInfo and Salesloft integrations.

You’ll work closely with the team to coordinate DoseSpot & pVerify’s presence at yearly top-tier events. Your feedback will guide our marketing strategy to deliver world-class campaigns and support efforts with current customers.

What you'll do:

• Owns streamlining the campaign and go-to-market process with a data-driven focus on continuous improvement
• Works closely with marketing, sales, support and account management colleagues to ensure the successful execution of all prospect and current customer strategies
• The “go-to” for the marketing tech stack – translating team needs into automation and implementing an ROI focused reporting capabilities
• Analyzes and tracks marketing campaign and adoption & utilization data to detect trends and inform campaign strategies
• Understand marketing KPIs and can track our path to goal while monitoring the campaign’s return on investment
• Tracks marketing qualified leads from generation in Hubspot through conversion in Salesforce – producing reports to demonstrate the health of lead volume and opportunity pipeline
• With direction from the Growth & Product Marketing Managers, operationalizes and deploys DoseSpot and pVerify’s presence at events and via webinars
• Maintains email lists and lead scoring with appropriate market segmentation in Hubspot
• Organizes DoseSpot’s content library and ensures version control for all sales enablement and customer-facing marketing material
• Implements the data-driven feedback loop within the marketing organization and establish a regular reporting cadence
• Manages changes to the DoseSpot and pVerify’s WordPress website while tracking Google Analytics trends
• Conducts market research to understand healthcare industry trends and identify target audiences for marketing campaigns

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