Full-Time Marketing Operations Manager - Fashion

Informa's Fashion Portfolio – MMGNET Group – is the leading producer of world-renowned fashion trade events, including MAGIC, COTERIE, PROJECT, and SOURCING at MAGIC.

We believe uniting the industry's best talent and most dynamic events will translate into stronger events for buyers and brands and help us achieve our promise to the industry: to deliver superbly merchandised marketplaces, provide superior customer service, and ultimately present end consumers with the best apparel, footwear, accessories, and fashion products.

The Marketing Operations Manager is focused on optimizing marketing processes and technology to ensure efficient campaign execution, accurate performance measurement and effective use of marketing technology platforms/tools.

This position demands strong leadership, critical thinking, and a passion for campaign optimization, marketing technology, performance analysis and reporting.

Marketing Operations Management

• Oversee the implementation and management of marketing tools and platforms, including CRM, email marketing, and analytics tools.
• Develop and optimize marketing workflows and processes to improve efficiency and scalability.
• Collaborate with cross-functional teams (sales, operations, and event teams) to align marketing initiatives with business goals.

Campaign Execution & Support

• Collaborate with stakeholders to support, implement and optimize event-focused and always-on marketing communications, nurture, sales enablement and lead generation campaigns across multiple channels.
• Lead quality assurance (QA) evaluation on campaigns to ensure all elements are functioning correctly across channels.
• Ensure lead generation activities, lead management and lead nurturing programs are compliant, created, tested, and delivered on-time.
• Support data management, cleanliness, accuracy, and compliance in partnership with sales teams.

Marketing Technology Management

• Support the implementation, management, and optimization of Informa-driven marketing technology platforms.
• Provide ongoing support to marketing teams on marketing technology platforms ensuring optimal performance and support and , escalating issues and challenges to internal and external contacts as needed.

Process Optimization

• Identify areas for improvement in marketing workflows, streamlining processes, and automating repetitive tasks to increase efficiency via adoption of standardized templates and sharing of best practices.
• Support lead quality, hygiene, and governance of data capture methodologies within forms to add value to marketing segments and initiatives.
• Support the team in implementing testing strategies to improve email, website and other channel performance.
• Contribute to the development and maintenance of marketing operations documentation, including templates and processes.

Performance Analysis

• Provide performance reports, dashboards, visualizations to marketing leadership, senior management, and key stakeholders on campaign progress, metrics, and effectiveness.
• Use analytics tools to track performance metrics across marketing channels, report on key KPIs, and analyze the data to identify actionable insights for campaign optimization.
• Implement agile marketing practices to quickly test, learn, and optimize campaigns based on performance data.

Collaboration & Partnerships

• Collaborate actively with cross-functional teams and external vendors to ensure timely setup and delivery of marketing campaigns, assets and templates against timelines, plans and goals.
• Collaborate with marketing teams to identify and implement new opportunities that support audience acquisition and exhibitor/sponsor engagement.
• Collaborate with centralized tech and data teams to identify operational gaps, develop new workflows, and optimize marketing processes to improve campaign attribution, team efficiency and marketing effectiveness.

5-7 years of experience in marketing in the events or B2B industry, with a focus/interest in marketing operations, marketing technology or demand generation.

Experience with CRM platforms, marketing automation, CMS and analytics platforms.

Strong analytical skills with the ability to interpret data and provide actionable insights.

Strong project management, multi-tasking, and prioritization skills and are able to function at a high-performance level on a tight schedule.

Excellent written and verbal communication skills, with the ability to engage stakeholders at all levels and present ideas clearly and persuasively.

Capable of building strong relationships with internal and external stakeholders to support collaboration and business objectives.

Skilled at managing multiple projects simultaneously, while maintaining high attention to detail, meeting deadlines and achieving marketing goals.

Self-motivated, proactive, and adaptable to fast-paced, dynamic environments with shifting priorities.

Ability to think outside the box, challenge the status quo, and identify fresh approaches to customer engagement.

The pay range for this position is $85,000 - $100,000 depending on experience

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