Full-Time Marketing Programs Specialist

We are looking for a Marketing Programs Specialist to own and lead the global execution of our webinar program. This role sits within the Demand Generation team and plays a key part in driving qualified pipeline.

Key Responsibilities:

• Own the global webinar program - working with B2B and B2C owners on topic ideation, speaker coordination, platform management, promotion, and post-event analytics.
• Own the global email program and partner with B2B and B2C owners on strategy and execution.
• Partner with the Director of Demand Generation to align webinar programming with overall demand gen strategy and pipeline goals.
• Collaborate with marketing teams to localize webinar content and ensure alignment with regional priorities.
• Manage webinar promotion through email, social, paid media, and nurture programs, coordinating cross-functionally to ensure integrated campaigns.
• Track and analyze performance of webinars, providing insights and recommendations to continuously optimize reach, engagement, and conversion.
• Work closely with the marketing counterparts to support BDR and sales team with assets and plans to support follow-up + conversion.
• Support additional marketing initiatives as needed, including campaign planning, email creation, content development, and event support.

Required Skills and Experience

• 2-3+ years of experience in B2B demand generation or marketing programs, with a strong emphasis on webinar and event execution.
• Proven track record of managing webinars end-to-end, ideally for global commercial or enterprise audiences.
• Experience owning email program including nurtures, regular series and 1-off promotions.
• Strong project management skills and attention to detail, with the ability to manage multiple programs simultaneously.
• Experience working with marketing automation and webinar platforms (e.g., Salesforce, Marketo, Zoom, Sequel, ON24, or similar)
• Analytical mindset with experience tracking performance metrics and applying insights to improve future programs.
• Excellent written and verbal communication skills.
• Comfortable working cross-functionally in a fast-paced, matrixed organization.

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