Full-Time Marketing Specialist, ANZ & ASEAN

This role supports the commercial organization in implementing demand generation marketing programs aligned with the Graphics Solutions business strategy and budget. Works closely with the Regional Marketing team, APAC to define and execute the product portfolio and channel strategy for the ANZ & ASEAN markets.

YOUR RESPONSIBILITIES WILL INCLUDE:

• Execute the brand strategy and value proposition for Avery Dennison Graphic Solutions Division.
• Develop and execute comprehensive marketing campaigns, including coordinating cross-functional teams, managing budgets, setting campaign goals, analyzing performance metrics.
• Drive the communications & PR strategy including development of press releases, content development & industry thought leadership pieces to increase brand awareness.
• Accountable for developing and executing the marketing calendar working closely with commercial and product management teams.
• Plan, organize, and execute engaging customer events and manage participation in exhibitions to enhance brand visibility and strengthen customer relationships.
• Develop sample programs and collateral to support sales with a consistent customer experience.
• Work closely with product management on new product releases and existing portfolios to maximize sales with powerful messaging and customer-centric sales and marketing assets.
• Increase share of wallet at channel partners by delivering best-in-class channel marketing programs, incentives and promotions.
• Working with the Digital Marketing Manager on the execution of the Online marketing strategy, support in creating content, images, videos for execution.
• Drive lead generation to empower the commercial team and build a strong opportunity pipeline.
• Define and execute non-product value-added service and customer loyalty programs to leverage brand differentiation and customer advocacy.
• Own the ANZ & support ASEAN marketing budgets and manage a network of agencies and vendors to maximise spending & partner closely with the leadership team, and product managers.

Requirements:

• Bachelor’s degree in marketing, business, science or related disciplines
• 5+ years of experience in marketing, with a background in both B2B and B2C being highly valued
• Experience in the Automotive Industry will be highly valued
• Prior experience working across ASEAN markets for a multinational organisation is essential
• Proven track record in driving successful brand and communication strategies
• Excellent written & verbal communication and presentation skills
• Strong teamwork, influencing and relationship-building skills, across multiple levels of the organisation

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