Full-Time Marketing Specialist

The Marketing Specialist will provide strategic marketing consultation and guidance to various clients. The Specialist will partner with the Marketing Manager and/or Director to build marketing plans.

• Drive, implement, monitor, and measure results of marketing activities to advance Mayo Clinic’s mission, strategic plan and business objectives.
• Strategic evaluation and tactical execution of marketing activities, which may include advertising, collateral development, digital marketing, content creation/assessment, and event management/sponsorship.
• Demonstrates a strong understanding of marketing, critical thinking, and strategic counseling.
• May involve competitive landscape assessments and recommendations.
• Represents Mayo Clinic internally and externally.
• Demonstrates project management skills and the ability to manage projects through the entire project life cycle.
• Proactively seeks opportunities to build and improve positive relationships with colleagues, leaders, and experts.
• Understands and acts independently to drive functional strategies forward to advance Mayo Clinic’s mission, strategic plan and business goals.
• Builds credibility with peers and internal stakeholders.
• Assesses opportunities for improvements and demonstrates willingness and ability to adapt to change.

The Marketing Specialist will also focus on the strategic management of email marketing campaigns and acquisition strategies, including the creation, implementation, and performance analysis of targeted email communications.

• Requires expertise in omni-channel delivery strategies to ensure cohesive messaging across various platforms, including digital, print, and social media.
• Employ integrated marketing approaches to align campaign objectives with audience engagement, leveraging data-driven insights to optimize reach and effectiveness.

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