Full-Time Marketing Specialist

• Driving brand awareness and leads into the top of the funnel.
• SEO Optimization
• App Store Placement and Optimization
• LLM Optimization: Understanding how Nu is being represented in LLMs.
• Understanding how consumers are searching for information and prioritizing effective and compelling Nu communication
• Social Media: Strategy development, guidance, channel selections and oversight
• Full Funnel Strategy: Understanding user journeys from awareness to application; guiding marketing strategy to optimize the funnel
• Website Management: Strategic positioning, content strategy, content creation, storytelling, architecture.
• Agency Management: For any of the above elements that we outsource Paid Marketing Campaigns

• High degree of ownership.
• Strong communicator.
• Understand how to relate to and communicate with a diversity of functions, like product, engineering, and design
• Know how to be curious, connect with other teams, look for answers, and bring lessons learned back to the team.
• Like the idea of working in a startup within Nu – fast-moving, high-trust, creative, and always up for a challenge.
• Adaptable and can both exist in ambiguity as well as know when to create clarity.

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