Full-Time Marketing Specialist

Marketing Specialist will lead the development and execution of event planning, including tradeshows, webinars, seminars, and other meetings.

Execute trade show planning: Overseeing go-no-go decisions, securing booth space, managing materials, logistics, tracking costs, and ROI.

Identify and secure opportunities for SGS Subject Matter Experts: Participate in conference presentations and poster sessions.

Plan and execute events: Webinars, seminars, sales and leadership meetings, and other corporate events.

On-site event lead: When necessary, travel to events to serve as on-site lead.

Track and lead results/feedback: Appropriately track results and feedback from all events.

Manage inventory and literature: Manage inventory of giveaways and literature.

Create graphics and literature: Assist in creating new graphics and literature for events.

Execute promotions: Execute promotions for events, including e-blasts, social media, and other promotional efforts.

Market analysis: Conduct research to analyze competitive landscape, market trends, and customer behavior, preparing reports by collecting, summarizing, and analyzing data.

Prospecting: Continuously seek and research new sources of prospective customers, providing recommendations to marketing and sales leadership.

Marketing campaigns: Execute marketing campaigns and perform special projects and other related duties as requested by management and the business development team.

Performance metrics: Track performance metrics for all programs.

Requirements: Bachelor's degree and 4+ years of relevant events and marketing experience or equivalent combination of education and experience.

• Marketing Automation experience: Marketo, Eloqua, or equivalent – required
• Social Media Experience – required

Physical Demands:

• Standing: Occasional
• Moving/Traversing: Occasional
• Sitting: Frequent
• Using hands: Frequent
• Reaching with hands/arms: Frequent
• Talking/hearing: Frequent
• Lifting/carrying/pushing/pulling: Occasional (up to 25 lbs)

Equal Opportunity Employer: SGS is an Equal Opportunity Employer. We recruit, hire, train, and promote without regard to specified factors.

Reasonable Accommodations: To perform successfully, an individual must be able to perform duties satisfactorily with or without reasonable accommodations.

Non-Exhaustive List: This job description is a general description, not an exhaustive list. Duties and responsibilities may change.

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