Full-Time Marketing Specialist
WinAir is hiring a remote Full-Time Marketing Specialist. The career level for this job opening is Experienced and is accepting London, Canada based applicants remotely. Read complete job description before applying.
WinAir
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Reporting to the Director of Sales and Marketing, the Marketing Specialist is responsible for developing, executing, and monitoring marketing programs for WinAir.
This role involves overseeing marketing activities across various channels and supporting lead generation efforts by leveraging social media platforms and other digital marketing tools.
The Marketing Specialist will work closely with the Sales & Marketing team to research market trends, analyze data, and provide insights to help define and refine marketing strategies.
Responsibilities:
- Assist with the development and implementation of the annual marketing plan.
- Support the tracking and management of the marketing budget.
- Conduct competitive analysis.
- Monitor campaign effectiveness by tracking KPIs.
- Maintain and update website content.
- Collaborate on UX improvements.
- Assist in building or improving a lead portal.
- Support end-to-end execution of digital campaigns.
- Write and edit marketing content.
- Manage and grow WinAir’s social media presence.
- Use tools such as HubSpot, Google Analytics, and SEMrush to report on campaign outcomes.
Training & Experience:
- 5+ years of marketing experience in a B2B or SaaS setting.
- Diploma or degree in Marketing, Business, Communications, or a related field.
Skills & Aptitudes:
- Strong writing and communication skills, coupled with analytical thinking.
- Familiarity with tools such as HubSpot, Mailchimp, WordPress, Canva, and Google Analytics.
- Ability to track performance and spot inefficiencies across the funnel.