Full-Time Marketing Specialist LATAM

Wati is a growing SaaS platform providing end-to-end WhatsApp API solutions for SMBs and large enterprises. We simplify business communication, helping businesses meet their customers where they are - WhatsApp. Backed by global investors (Sequoia, DST Global, Tiger Global), we're Shopify's first investment in a startup in Asia. Headquartered in Hong Kong, we are trusted by 12,000+ customers across 100+ countries. We're a rapidly expanding team.

We are seeking a dynamic and results-driven Marketing Specialist to support our marketing efforts in the LATAM region.

This role will play a critical part in generating high-quality leads, managing digital and field marketing initiatives, and strengthening our brand presence through strategic campaigns and content.

Reports to: General Manager, LATAM

Job Summary

We seek a dynamic and results-driven Marketing Specialist to support our marketing efforts in the LATAM region. This role will generate high-quality leads, manage digital and field marketing initiatives, and strengthen brand presence.

Key Responsibilities

1. Lead Generation: Develop and execute lead generation strategies, collaborate with teams/agencies to optimize for conversion.
2. Digital Marketing: Manage agency relationships for Google and Meta ads, ensure accurate data tracking and channel attribution.
3. SEO Strategy: Work with SEO agency to rank hero keywords, create high-value content aligning with brand objectives.
4. Field Marketing: Plan and execute events with partners to drive engagement and build connections in the region; coordinate logistics and manage resources.
5. Content Production: Develop customer case studies showcasing successful implementations; gather data & insights for content.
6. Branding: Enhance brand presence through targeted campaigns and regional branding initiatives.

Requirements

• Bachelor’s degree in Marketing, Business, or related field.
• 4+ years experience in marketing, ideally with exposure to digital and field marketing in the LATAM Region.
• Proficiency in managing digital campaigns and working with SEO and event management agencies.
• Strong understanding of data analytics and tracking tools for channel attribution.
• Excellent organizational, communication, and project management skills.
• Proficiency in English, Portuguese and Spanish.

Benefits

• Opportunity to work with a leading SaaS company in LATAM.
• Collaborative and innovative work environment.
• Professional development and career growth opportunities.

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