Full-Time Marketing Strategy & Operations Manager

About Arbitrum FoundationThe Arbitrum Foundation is dedicated to scaling Ethereum through cutting-edge Layer 2 solutions. Our flagship product, Arbitrum One, an Optimistic Rollup, enables faster, more affordable transactions while maintaining Ethereum's security and decentralization. We empower developers to build decentralized applications (dApps) that are both scalable and secure, using Arbitrum chains, which offer flexibility in performance and cost. Our mission is to enhance the Ethereum ecosystem and drive the adoption of Web3 technology by delivering high-performance, open-source blockchain solutions. Arbitrum is already the leading Ethereum scaling solution with hundreds of dApps on the platform and over $13bn TVL.

Your RoleThe Arbitrum Foundation marketing team is seeking a Marketing Strategy & Operations Manager, who will play a pivotal role in driving the growth and adoption of the Arbitrum ecosystem. Assisting the Head of Marketing, you will be responsible for developing and executing comprehensive marketing strategies, overseeing operational processes, and collaborating with cross-functional teams to achieve key business objectives. This role requires a strategic thinker with a strong understanding of Web3 industry trends, blockchain technology, a passion for driving innovation and drive to learn new skillsets.

Your Responsibilities

• Develop and implement go-to-market strategies with cross-functional teams to drive the adoption of Arbitrum tech stack and Stylus as well as engagement on key initiatives.
• Conduct analysis to identify target audiences, trends, and opportunities.
• Oversee the planning, execution, and measurement of marketing campaigns across various channels.
• Track and analyze campaign performance metrics to optimize strategies and maximize ROI.
• Streamline marketing processes and workflows to improve efficiency and effectiveness.
• Manage marketing budgets and resources.
• Oversee the implementation of marketing technologies and tools.
• Monitor industry trends and best practices to inform the organization.
• Ensure timeline reporting of campaign results and learnings.
• Work closely with product, dev rel and business development teams.
• Collaborate with external agencies and partners.
• Track the performance of community engagement programs.

What You'll Need

• 7+ years of experience in marketing strategy and operations, preferably in a technology or blockchain-related industry.
• Strong understanding of Web3, blockchain technology, and the cryptocurrency ecosystem.
• Proven track record of developing and executing successful marketing campaigns.
• Experience with marketing analytics and measurement tools.
• Excellent communication and interpersonal skills.
• Strong project management and organizational skills.
• Ability to work independently and as part of a team.
• Passion for the future of blockchain technology.

Nice to Have

• Experience working with DAOs or blockchain projects.
• Experience with content marketing and SEO.
• Familiarity with marketing automation and measurement tools.

Arbitrum Foundation Perks

• Remote first global workforce
• Industry-leading healthcare insurance
• Home office set-up allowance
• Wellbeing allowance
• Growth/continuing education allowance
• Flexible time off
• Company-issued laptop

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