Full-Time MarTech Implementation & Digital Transformation Director

Role Overview: Build and maintain strategic relationships with vendors like Adobe, ensuring optimal utilization and product alignment with marketing and ServiceNow goals.

Responsibilities:

• Collaborate with platform peers to define MarTech stack vision for ServiceNow.
• Identify and address gaps/missing features in MarTech solutions.
• Ensure vendor compliance and achievement of contract goals.
• Track product adoption and utilization across ServiceNow.
• Develop a vendor score framework.
• Lead cross-functional teams (DT, Marketing, external partners) to create detailed architecture and implementation plans.
• Evangelize digital transformation using MarTech capabilities.
• Develop technical processes for efficient data transfer and scalability.
• Identify and track KPIs for MarTech stack value realization (focused on Adobe solutions).
• Conduct workshops, trainings, and analyses to align marketing processes with MarTech capabilities, including Generative AI.

Qualifications:

• Experience integrating AI into work processes and decision-making.
• Bachelor's degree in Computer Science, Information Technology, or related field. Master's preferred.
• Relevant Adobe marketing certifications are a plus.
• Strong analytical, problem-solving, and communication skills.
• Experience mapping processes, driving automation, and integrating AI solutions.
• Strong knowledge of marketing technology trends, MarTech architecture, and best practices.
• Proven experience leading large-scale MarTech implementation projects in complex organizations.
• Extensive Experience with Adobe Experience Cloud (AEP, CJA, AJO B2B).
• Working knowledge of Ad Servers/Partners (DV360, LinkedIn, Bombora).
• Proven experience in building and maintaining strategic vendor relationships.
• Experience with enterprise data storage, streaming, and queuing systems (Kafka, Snowflake).

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