Full-Time Media Planner

• Collaborate on marketing strategy development with clients and internal team
• Work directly in advertising platforms including Google Campaign Manager, Meta, Google Ads, TikTok and more
• Establish and maintain positive client, vendor, and internal relationships
• Participate in day-to-day communication with clients
• Handle execution of digital media campaigns from creation to completion
• Negotiate with media vendors, place approved media plans and coordinate to make sure that all placements are pushed live
• Identify target audiences and their characteristics, behaviors, and media consumption habits
• Maintain media plans, budgets, and insertion orders
• Manage, monitor, optimize, analyze, and report on campaigns
• Research and analyze data using internal and external data sets
• Evaluation of media campaign effectiveness to inform future campaigns
• Research new trends in the industry on an ongoing basis

• 3-5 years’ digital media planning and buying experience
• Proficiency in digital media is a must; some traditional media experience is preferred
• Previous experience at a digital media agency
• Dependable team player with a strong ability to work independently and amongst teams
• Demonstrated success in developing, managing, and executing digital marketing campaigns on the agency and/or client side
• Ability to manage multiple concurrent clients/projects and meet tight deadlines
• Excellent non-adversarial negotiation skills
• Detail-oriented with exceptional critical thinking and problem-solving abilities
• Excellent communication skills under high-pressure situations both internally and externally 
• Confidence in advising team and clients on campaign performance and setting KPIs and goals 
• High interest in emerging digital media technology
• Proficiency with digital marketing platforms, ad servers, and analytics tools. In particular Meta Ads Manager, the Google Advertising Suite (Google Ads, YouTube, Performance Max, DemandGen, etc.), DSPs, and Google Campaign Manager 360.
• Understanding of and preferably previous experience working in data and analytics
• Proficiency in MS and Apple office suites
• Bachelor's degree in Marketing, Advertising, or other related field.

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