Full-Time Media Specialist (Remote)
Vericast is hiring a remote Full-Time Media Specialist (Remote). The career level for this job opening is Experienced and is accepting San Antonio, TX based applicants remotely. Read complete job description before applying.
Vericast
Job Title
Media Specialist (Remote)
Posted
Career Level
Full-Time
Career Level
Experienced
Locations Accepted
San Antonio, TX
Salary
YEAR $75000 - $105000
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Job Details
The Media Specialist is responsible for the setup, execution, and in-flight optimization of sophisticated campaign matrices across multiple digital channels. This role involves leveraging our automated platform to localize, geo-target, and dynamically optimize cross-channel campaigns. The ideal candidate will have a strategic mindset, strong analytical skills, technical expertise, and a passion for performance-driven marketing.
This position requires hands-on experience with ad management platforms (Meta Business Manager, Google Ads, programmatic DSPs) and a data-driven approach to campaign execution, optimization, and automation. Success in this role requires leveraging a holistic view of performance, utilizing insights from website behavior data, offline conversion files, and other sources to go beyond standard media KPIs.
You will not only build and manage campaigns but will also be responsible for analyzing results, identifying trends, and issuing the optimization directives required to meet and exceed client KPIs. The specialist will also ensure compliance with data privacy regulations and work closely with cross-functional teams to maximize campaign effectiveness.
Key Responsibilities:
- In-Flight Campaign Management & Optimization (30%): Act as the primary owner of in-flight campaign performance, monitoring pacing, bid efficiency, and KPI attainment on a daily basis.
- Campaign Configuration & Technical Execution (20%): Lead the hands-on-keyboard setup and launch of campaigns across multiple digital channels.
- A/B Testing & Continuous Improvement (15%): Establish rigorous test-and-learn frameworks to iteratively improve campaign performance.
- Data Integration & Targeting Setup (10%): Manage 1st and 3rd party data integrations to enable accurate audience targeting.
- Campaign Execution & Deployment (10%): Use the automated platform to launch campaigns across multiple digital channels.
- Cross-Functional Collaboration (5%): Serve as the subject matter expert on digital media buying, consulting with internal teams.
- Industry & Platform Trend Analysis (5%): Stay updated on emerging trends in geo-targeting, dynamic ads, and campaign automation.
- Reporting & Stakeholder Communication (5%): Track and analyze key campaign metrics, weaving performance data into a clear narrative.
Qualifications:
- Bachelor’s Degree (Preferred) in Marketing, Advertising, Digital Media, Data Analytics, Business Administration, Communications, Computer Science
- 3-5 years of experience in digital marketing, paid media, or advertising campaign management.
- Proven, hands-on-keyboard experience managing campaigns within Meta Business Manager, Google Ads, and at least one programmatic DSP.
Skills:
- Proficiency in using campaign and trafficking tools and platforms.
- Strong analytical skills to implement optimization strategies.
- Detail-oriented with strong organizational and time-management skills.
- Effective communication skills to articulate insights and recommendations.
- Proactive and results-oriented mindset.
FAQs
What is the last date for applying to the job?
The deadline to apply for Full-Time Media Specialist (Remote) at Vericast is
18th of December 2025
. We consider jobs older than one month to have expired.
Which countries are accepted for this remote job?
This job accepts [
San Antonio, TX
] applicants. .
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