Full-Time Media Strategist

Aptive is seeking a full-time Media Strategist to lead media buying and advertising for a federal client. This position is remote. However, travel for client meetings and events may be required.

Primary Responsibilities

• Generate campaign ideas across multiple platforms including audio, visual, social, print, SMS, email, and events.
• Oversee digital, paid, organic, and traditional advertising strategies.
• Create innovative projects adhering to brand guidelines while pushing the boundaries of design and storytelling.
• Lead the creation and implementation of a national advertising campaign that reflets client values and growth objectives.
• Place advertisements and book media placements that optimize awareness, reach, and message effectiveness to resonate with target audiences.
• Develop media strategies, plans, and buying tactics for a cross-channel tactical campaign.
• Monitor conversations and industry trends, engaging with influencers and thought leaders.
• Manage a full digital media mix to include programmatic, paid search, paid social, search engine optimization, email, and more.

Minimum Qualifications

• 4 years of experience.
• Bachelor’s degree in related field.
• Strategic thinker with a forward-looking approach to marketing trends and technologies.
• Strong problem-solving skills and the ability to think critically.
• Ability to manage competing deadlines.
• Experience supporting complex projects and transformation efforts within the federal government.
• Comfortability with supporting complex client relationships.
• Ability to obtain and maintain a public trust clearance.
• Legal authorization to work in the U.S.

Desired Qualifications

• Strong critical thinking, analytical and time management skills.
• Proven ability to organize, prioritize and work well with others.
• Ability to communicate thoughts, ideas and solutions logically both written and orally.
• Ability to stay calm under pressure and in a fast-paced environment.
• Ability to receive feedback from clients and implement changes quickly and effectively.
• Ability to get up to speed quickly on complex issues.
• Desire to work in a fast-paced, rapidly evolving environment.

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