Full-Time Media Strategy Director

The Media Strategy Director will lead the development and optimization of full-funnel, cross-channel media strategies that drive measurable business results. They will play a key role in shaping the media direction for high-profile clients, translating complex performance data into clear, actionable insights, and guiding internal teams to bring media strategies to life.

Responsibilities:

• Lead the development of integrated, omnichannel media plans that align with client objectives, audience behavior, and business priorities
• Evaluate and recommend the optimal media mix across digital, traditional, paid social, programmatic, print, audio, and emerging platforms
• Interpret client challenges to build strategic media recommendations that connect message, audience, and performance
• Work closely with creative, brand strategy, and data teams to ensure a seamless, insights-driven planning process
• Stay ahead of trends in media consumption, platform innovation, and retail behaviors to bring fresh thinking to every plan
• Analyze campaign results across platforms, ensuring that performance aligns with KPIs and client expectations
• Identify insights from data that can inform optimizations, messaging adjustments, targeting refinements, or budget reallocations
• Partner with sales, media execution, analytics, and marketing teams to continuously test, learn, and improve outcomes
• Deliver regular performance reports with clear storytelling, actionable insights, and forward-looking recommendations
• Drive the development of learning agendas to guide continuous improvement and experimentation across campaigns
• Act as a trusted strategic advisor to clients, translating media performance and audience behavior into meaningful business impact

Qualifications:

• 4 Year / Bachelors Degree. Bachelors degree in related discipline required
• Higher education in data sciences, economics, analytic MBA, or similar graduate degree preferred
• 10+ years of marketing strategy experience and large client relationship management

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