Full-Time Media Tech & Analytics Manager

Data Tech & Analytics Manager is a digital expert specializing in media tools, data, and technology.

He/she manages the full stack of media tools, from tracking to audience strategies, ensuring seamless usage and supporting brands and hubs.

Key Responsibilities

• Social and Display Media Tools Management: Oversee digital tools for advertising campaigns on social media and display platforms.
• Full Funnel Audience Strategy Definition: Recommend and implement audience strategies across the entire customer journey.
• Customer Data Platform (CDP) Administration: Ensure efficient functioning, management, and utilization of a CDP.
• Display Media Partnerships Management: Negotiate media deals with display partners (Google, Microsoft, Amazon, The Trade Desk, Quantcast, RTB House...).
• Dynamic Ads Management: Create, manage, and optimize dynamic ad formats for relevant audiences. Ensure feed creation and maintenance for dynamic formats.
• Advertising Retargeting Strategy Definition: Design and implement a full funnel retargeting strategy.
• Campaign Data Reliability Assurance: Monitor and ensure the accuracy of collected data.

Qualifications

• Significant experience in digital marketing, data analysis, and online advertising.
• Proficiency with social media, display platforms, and CDPs.
• Strong analytical skills and ability to interpret data for strategy development.
• Excellent project management skills and ability to collaborate with external partners.
• Thorough knowledge of dynamic ad formats and retargeting strategies.

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