Full-Time Mixed-Methods UX Researcher

About HuckleberryHuckleberry’s purpose is to create life-changing products and experiences through fresh, beautiful, human-centered technology that brings health, well-being, and a bit of magic to every family.We combine Data, AI, and Behavioural Science to build products that help over 4 million families.The app has 4.9 stars, garnering rave reviews from people who call it “life-changing” and their “#1 recommendation to parents”.We are rapidly growing and building new products to enable every family to thrive.

About the roleAs a Mixed-Methods UX Researcher, you’ll have the opportunity to shape the research culture at a mission-driven company while creating products that make a real difference in the lives of families. As part of a collaborative and passionate team, your work will directly impact how parents navigate the challenges of raising children.

Your focus as a Mixed-Methods UX Researcher will be to investigate user needs and behaviors at both strategic and tactical levels. Combining qualitative insights, desk research, market research, and quantitative data you will uncover patterns, motivations, and opportunities that guide product strategy and usability improvements.

You’ll collaborate closely with product managers, designers, engineers, and our quantitative researcher to drive meaningful, user-centered decisions.

Areas of Responsibility

1. Identify and prioritize high-impact research opportunities, ensuring alignment with business goals and user needs.
2. Conduct foundational research to inform long-term strategy and tactical studies to evaluate specific product features and user flows.
3. Design and execute end-to-end research studies using qualitative methods such as in-depth interviews, usability testing, need-finding, and concept testing to explore user behaviors and pain points.
4. Collect and interpret data from multiple sources including publically available data, reports, and market research.
5. Analyze and interpret data using statistical methods.
6. Collaborate with the quantitative researcher to design and analyze surveys, develop personas, and integrate behavioral data with qualitative insights.
7. Synthesize findings into actionable recommendations and communicate them to technical and non-technical stakeholders.
8. Advocate for user-centered thinking and contribute to shaping Huckleberry’s research culture.

Requirements

• 3+ years of experience in user / UX research within consumer products, consumer insights, or product development, with expertise in both qualitative and quantitative methods.
• Proficient in conducting in-depth interviews, concept testing, and usability testing.
• Experience in statistical analysis techniques such as regression, ANOVA, and T-tests, as well as using tools like R, STATA, SPSS, or equivalent.
• Demonstrated ability to design and analyze surveys, conduct interviews, and synthesize findings into actionable insights.
• Excellent communication and storytelling skills, capable of effectively presenting findings to cross-functional teams and stakeholders.
• Collaborative mindset.
• Adaptable and resourceful, thriving in a startup environment that requires rapid iteration and agile approaches, while maintaining a commitment to high-quality, rigorous research.
• Comfortable navigating ambiguous project spaces, bringing structure to undefined challenges, and aligning research objectives with broader product goals.
• Must have an online research portfolio or PDF showcasing your process, examples, case studies, and specific contributions.

Nice to have

• Experience with behavioral segmentation or persona development.
• Background in Human-Computer Interaction, Psychology, Sociology, Communication, Information Science, Media studies, Computer Science, or Economics.
• UX/UI design experience.

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