Full-Time NPM Audience Data Manager, Sponsorship

This role actively collaborates with the product, sales, programmatic and digital operations teams to create and maintain audience data segments for use in sponsorship and across the entire NPR organization.

Candidates should have a strong interest in digital media and digital sponsorship, and should be comfortable communicating with NPR’s various sponsors, many of which are Fortune 500 companies.

Responsibilities:

• DMP & Data Vendor Management: Build and maintain first-party data segments within our DMP, Permutive.
• Oversee the onboarding of data partners and activation of their segments across our inventory.
• Internal SME on data technology partners, capabilities, matching methodologies, etc.
• Internal Adoption & Enablement: Oversee go-to-market strategy for audience data capabilities, working with marketing and sales team.
• Provide training sessions, documentation, and materials to support cross-departmental product adoption and sales enablement.
• Data Expertise & Client Activation: Serve as the primary contact on sponsorship-related data targeting, integrity, and methodology questions.
• Provide client recommendations on contextual targeting, brand safety, and brand suitability capabilities and best practices across podcasting and display inventory.
• Work with sales and media planning teams to package audience segments for digital proposals in order to meet client targeting KPIs.
• Data Strategy & Maintenance: Collaborate closely with product team to develop and oversee a strategic roadmap for data products and technology.
• Work with NPR’s product team on data connectivity/enablement, user authentication, and content segmentation.
• Programmatic Optimization: Identify new first- and third-party identity partners to improve programmatic performance.
• Support programmatic team to ensure compliance with privacy legislation across programmatic data flows, and QA CMP accuracy for programmatic tech stack.
• Compliance & Privacy: Support consent management work as it relates to sponsorship products and vendors, clarifying data privacy and building out technical requirements.

Minimum Qualifications:

• 4+ years total experience in advertising operations, programmatic management, product marketing management, or audience analytics
• 2+ years experience operating a data management platform (DMP)
• Excellent written and verbal communication skills

Preferred Qualifications:

• Experience working with Permutive DMP and identity vendors such as LiveRamp
• Experience working with programmatic DSPs/SSPs and troubleshooting programmatic delivery

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