Full-Time Paid Marketing Manager

Are you passionate about creating impactful, data-driven ad campaigns? At Rossum, we’re reshaping how businesses manage and process documents and we're looking for a superstar Paid Marketing Manager. As a fast-paced tech company, we thrive on innovation and results-driven strategies; we're seeking a hands-on marketer with a knack for creativity and a passion for quick, high-impact ad execution.

Responsibilities:

• Design and implement an agile paid marketing strategy across channels like Google Ads, Meta Ads, LinkedIn Ads.
• Take full ownership of our ad presence, driving conversions and business growth.
• Manage campaigns across platforms, fine-tuning bids, keywords, and targeting to meet and exceed ROI targets.
• Work with content and design teams (or take the lead!) to develop standout ad copy, visuals, and landing pages that attract and convert.
• Conduct quick, deep-dive audience research to create targeted ad sets.
• Lead monthly and quarterly ad budgets, reacting to changes in campaign performance.
• Track, analyze, and report on key performance metrics, sharing insights and actionable recommendations to optimize campaigns.
• Launch A/B tests on ad copy, visuals, and targeting strategies.
• Partner with cross-functional teams to ensure alignment and boost impact.
• Stay ahead by adopting industry trends, competitor tactics, and platform updates.

Requirements:

• Proven experience as a hands-on paid marketer, especially with Google Ads, social ads (Meta, Instagram, LinkedIn), and other digital ad platforms.
• Creative problem-solver with an eye for what works visually and strategically in digital ads.
• Quick to adapt and optimize in fast-paced environments.
• Proficiency with ad management tools and analytics tools.
• Strong analytical skills with a data-driven approach.
• Exceptional communication skills and ability to work collaboratively.

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