Full-Time Paid Media Lead

Directive Consulting is the performance marketing agency for SaaS and Tech companies. We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. We offer Paid Media, SEO/Content, CRO, and Video to our clients by creating comprehensive digital marketing strategies that allow our clients to hit their SQL targets, every time.

Please note - this role is titled Paid Media Strategist internally

At Directive, we’re always looking ahead to connect with talented professionals who excel at crafting strategies that elevate search visibility, developing compelling content, and delivering value to audiences. As we continue to grow, we’re always seeking forward-thinking individuals who thrive in fast-paced environments, are obsessed with analytics and storytelling, and are eager to make their mark in B2B tech and SaaS marketing.

The Paid Strategists are a crucial, client-facing role that is responsible for day-to-day client deliverables, creating and managing custom client strategies, and communicating both with clients and internal stakeholders on executing Paid Media deliverables. In this role, you will gain experience creating high-performing Paid strategies for enterprise SaaS businesses.

1. Oversee and lead a collection of Paid Media accounts
2. Serve as direct support to client contacts
3. Weekly communication with any vendors or operational partners to ensure we’re aligned on tasks being assigned, work quality, and any improvements we can make to that dynamic
4. Drive referrals via client relationships and professional network
5. Build strategies for clients each quarter
6. Have the ability to create, maintain, and optimize budgets for paid media campaigns across multiple channels
7. Deeply understand client positioning and unique value propositions
8. Confirm lead routing is accurate within a CRM
9. Understand the value of Programmatic campaigns
10. Responsible for personal productivity and utilization
11. Work directly with Associate Director to ensure internal and client goals are being achieved
12. Execute and optimize PPC advertising campaigns across multiple platforms including Google Ads, Facebook Ads, and LinkedIn Ads, focusing on keyword research, ad copywriting, and audience targeting to maximize ROI

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