Full-Time Paid Media Manager

About Bobbie: Bobbie is creating a parenting culture of confidence, not comparison. It starts with how we choose to feed our babies.

The Role: We’re seeking a highly organized and detail-oriented Website Producer to join our Growth team.

You'll design and implement website pages, collaborating closely with Product Managers, developers, and marketing stakeholders to optimize our site for customer experience and business performance.

Key Responsibilities:

1. Own and manage the entire process of designing and implementing mobile-optimized website pages (content, brand activations, campaigns, ad landing pages) across our e-commerce site.
2. Translate creative briefs into wireframes and implementation plans, working with design, development, and content teams.
3. Act as the day-to-day liaison between Brand, Marketing, and Commercial teams to coordinate timelines, prioritize updates, and ensure smooth deployments.
4. QA and test new pages and site updates within the Shopify Platform across devices and browsers, identifying and documenting bugs and performance issues.
5. Implement personalization, A/B testing, and analytics tracking to support data-driven decision-making.
6. Conduct competitor analysis and stay updated on industry trends to continuously improve the site's design and usability.

Qualifications:

• 3+ years of experience in website production, site management, or digital project management.
• Strong understanding of UX best practices and customer-centric design.
• Comfort with CMS platforms (e.g., Shopify, Contentful, WordPress).
• Basic understanding of HTML/CSS/JavaScript.
• Experience working with developers and QA teams in Agile environments.
• Familiarity with tools like Jira, Asana, Figma, Google Analytics, and browser testing platforms.
• Experience in DTC, e-commerce, or consumer brand environments.
• Understanding of SEO, accessibility, and performance optimization.
• Familiarity with experimentation tools (e.g., Optimizely, VWO).
• Experience with product information management (PIM) or digital asset management (DAM) systems is a plus.

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