Full-Time Paid Media Manager

Paid Media Manager will be responsible for planning, executing, and optimizing B2B paid media campaigns across digital platforms like Google Ads, Microsoft Ads, LinkedIn, and other networks.

Responsibilities:

1. Develop and execute data-driven paid media strategies across Google Ads, Bing/Microsoft Ads, LinkedIn Ads, and other platforms.
2. Create, manage, and optimize campaigns to meet goals (brand awareness, leads, conversions, sales).
3. Conduct market and audience research for effective targeting.
4. Manage external agencies to meet company objectives.
5. Manage and optimize campaign budgets to maximize ROI.
6. Monitor spending, adjust bids, allocate budgets for optimal performance.
7. Analyze ad spend against KPIs and forecast future budgets.
8. Collaborate with creative teams for compelling ad copy, visuals, and CTAs.
9. Implement A/B testing to improve ad creatives, targeting, and landing page performance.
10. Optimize landing page performance to enhance conversion rates.
11. Use analytics platforms (Google Analytics, HubSpot, etc.) to track, measure, and report campaign performance.
12. Provide data-driven reports to stakeholders with insights and recommendations.
13. Analyze key metrics (CTR, conversion rates, CPA, ROAS) to optimize campaigns.
14. Continuously monitor campaigns, adjust strategies and creative elements to improve performance.
15. Stay up-to-date with industry trends and platform updates.
16. Leverage data analysis to troubleshoot campaign issues.
17. Collaborate with content, design, analytics, sales, and product marketing teams.
18. Provide strategic guidance to senior leadership.

Experience Required:

• 3+ years managing paid media campaigns, focusing on Google Ads, LinkedIn Ads, other digital platforms.
• Proven experience in B2B SEM and programmatic advertising.
• Strong understanding of analytics platforms (Google Analytics, HubSpot) and reporting tools.
• Experience optimizing campaigns for various objectives.
• Strong knowledge of paid media platforms, targeting strategies, and ad formats.
• Proficiency in data analysis, performance tracking, and reporting tools.
• Ability to optimize campaigns for KPIs and ROI.
• Excellent communication skills.
• Strong project management skills.
• Familiarity with tools like Semrush, SpyFu.

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