Full-Time Paid Media Specialist

Are you passionate about digital marketing and eager to make a significant impact in the education sector? We are seeking a dynamic Paid Media Specialist to join our team and drive student enrolments for our prestigious university partners.

Key Responsibilities:

• Design, implement, and optimise paid search, paid social, and retargeting campaigns.
• Analyze and report on campaign performance from click-through to enrolment.
• Project lead volume and media spend to guide budgeting decisions.
• Collaborate with Creative/Content teams to develop engaging and effective creatives.
• Work with Web Designers to build landing pages and implement CRO testing strategies.
• Foster positive relationships with internal teams and external agencies.
• Lead cross-functional marketing projects as needed.
• Meet and exceed student enrolment KPIs.

Essential Requirements:

• Tertiary qualification in Media, Marketing, Business, IT, or a related field (preferred).
• Hands-on experience (ideally 3 years plus) managing high-performance PPC campaigns.
• Strong numerical reasoning and analytical skills.
• Confident in engaging with stakeholders and communicating technical issues clearly.
• Experience in forecasting spend and lead targets across multiple channels.
• Proficiency in advertising with AdWords, Facebook, and LinkedIn.
• Advanced knowledge of Excel.
• Working knowledge of Google Analytics and Google Tag Manager.
• Experience with new and emerging channels like TikTok is a bonus.

What is the last date for applying to the job?

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