Full-Time Paid Media Strategist

Manage strategy at scale: Our portfolio gives you access to hundreds of campaigns and performance data points, offering unique opportunities to test, learn, and optimize faster than most organizations can.

Fully remote: You’ll be able to work fully remote with only two trips per year.

Upward mobility: We’re always looking to reward our high impact teammates with leadership and growth opportunities.

Outstanding team support: Our performance marketing team has built strong cross-functional relationships.

Join an established, high-performing team: You’ll work alongside teammates who’ve been in the trenches and who are eager to share best practices.

Equipment provided: Laptop w/ built in camera, dual monitors, keyboard, mouse, and docking station.

Sharp attention to detail: Highly analytical and detail oriented.

Problem solver: You want to know the “why” behind it and will dig into the data to find the insights you need.

Highly experienced in Google Ads: 3-5 years of hands-on experience directly managing search, Pmax, LSA, and demand gen campaigns.

Comfortable working at scale: Successfully managed 30+ accounts while achieving campaign / growth goals. Agency and/or multi-unit experience is preferred.

Subject matter expert: Deep understanding of metrics like CPC, CVR, CPA, and the levers you need to pull to impact CPL, CAC, and ROAS.

Multi-channel specialist: You also have hands-on experience with additional paid channels like Bing Ads and Meta Ads.

• Managing paid media for 30+ practices across our clinic partner network
• Ensuring the regular and seamless onboarding of practices onto paid media
• Measuring and optimizing campaigns to beat internal KPI benchmarks and program goals
• Implementing and configuring conversion tracking and attribution across multiple conversion paths for single and multi-location practices
• Providing feedback on all stages of our paid media funnels to relevant stakeholders
• Contributing to our A/B testing pipeline to brainstorm and help implement a robust testing strategy
• Brainstorming new and innovative ways to target the clients who are most valuable to our practices to drive additional volume
• Regularly analyzing campaign performance
• Identifying potential pain points / barriers to conversion and brainstorming innovative ways to overcome them
• Collecting lead quality feedback from regional marketing leads
• Working closely with our data & analytics team to validate campaign performance data
• Preparing weekly / monthly reports and presentations for internal and external stakeholders
• Grow to understand macro and micro search demand, seasonality, and business trends
• Collaborate with our regional marketing and operations teams to better understand each practice’s individual needs

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